Theories of Mass Communication and Media Research
Ms. Amrita Chakraborty: Assistant Professor HOD - Applied Communication and Market Research RKU The word communication owes it origin to the Latin noun ‘Communis’, which means to share or impart. Communication deals with the sharing of information or feelings. Thus, communication could be broadly categorized into Verbal Communication, Non-Verbal Communication and Written Communication. The process of communication could be categorized into various types – Intrapersonal Communication, Interpersonal Communication, Mass Communication, Group Communication and Mass-Line Communication. Intrapersonal communication is a communicator’s personal communication with oneself. Here the communicator himself is the speaker and the receiver and thus the feedback process happens within the communicator’s mind. Interpersonal Communication is a type of communication which takes place between two or more people. It leads to the exchange of information through verbal or non-verbal communicati