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Showing posts with the label ad filmmaking

Acting on what?

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Dr. Kaushik Dutta Sharma :  Associate Professor Centre for Theatre & Acting Skills Before Acting out a character the actor needs to become an actor. The training process converts the daily body into the extra - daily, a finely tuned instrument that rivets us with its ‘presence’. Before the play, comes the rehearsal, and before rehearsing for the play comes the training of the actor. As for any singer or dancer, before the performance comes the rigour of training. Of course there are exceptions, the ‘gifted’, the ones that excelled in acting, learning it on the go as it were, being in the trade. An actor’s work does not start with the analysis of the character or play, it begins before. It starts by acting on his body and voice. The process is like training in Martial Arts. In Kerala, the children’s bodies are prepared for Kathakali, a dance form and Kalaripayattu, a martial art form in the same way. The flexibility, the dexterity and the surprise moves are exer...

Why Ad Filmmaking and Promo Filmmaking a good career option?

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Sabbir Hussain: Assistant Professor Centre for Animation and Promo Films It was a couple of months back that I met a fresh college graduate who does casual design work. He expressed his desire to pursue a career in filmmaking that involves the audio-visual medium. He was clearly not intrigued by mere static designs. He had a good sense of both design and art. I motivated him to pursue his dreams because a sense of design can go a long way in building up a career in advertising filmmaking, promo filmmaking and similar other marketing genres. A large chunk amongst us aspires to build conventional careers ignoring the huge opportunities in offbeat fields such as filmmaking. While feature films still constitute the bread and butter, there is always an option of creatively telling a story through ad films and promo films . These films mostly emphasize on being either emotionally engaging or funny or quirky while promoting a product or a service or an idea. The same idea works f...