RAMOJI KRIAN UNIVERSE

Dr. Kaushik Dutta Sharma :  Associate Professor Centre for Theatre & Acting Skills Before Acting out a character the actor needs to become an actor. The training process converts the daily body into the extra - daily, a finely tuned instrument that rivets us with its ‘presence’. Before the play, comes the rehearsal, and before rehearsing for the play comes the training of the actor. As for any singer or dancer, before the performance comes the rigour of training. Of course there are exceptions, the ‘gifted’, the ones that excelled in acting, learning it on the go as it were, being in the trade. An actor’s work does not start with the analysis of the character or play, it begins before. It starts by acting on his body and voice. The process is like training in Martial Arts. In Kerala, the children’s bodies are prepared for Kathakali, a dance form and Kalaripayattu, a martial art form in the same way. The flexibility, the dexterity and the surprise moves are exer...

Dr. Amit Aggrawal: Associate Professor Centre for Fashion Business,  Centre for Retail Management  and  Centre for IMC and   Brand Management There has been a vivid development in the Indian society per the brand communication sense developed in the last two decades. All the brands have really become cautious of the reputation, be it virtual or real. With the advent of umpteen brands since financial evolution of early 90's the market in India irrespective of the domain has changed many folds. The evolution of the products to brands has become a much more serious business than ever before. All the companies in various areas of product or service have been very instrumental in maintaining the high quality with enlarging the product portfolio so as to carve a broader horizon for their existence and growth. Nevertheless, with the maintenance of the best quality in the market place, it is very indispensable to communicate the same. The Indian “ I...

Subhrajit Dutta: Assistant Professor Centre for PR-Corporate Communication and Entrepreneurship Skills Entrepreneurship is a cumulation of a host of physical and intellectual factors with loads of winning attitude. You need to have an entire value chain working for you to become a successful entrepreneur. You need to have a great idea, an engaging product, a set of people who believe in you, ready to sponsor and invest in your idea and a whole lot of others to buy the finished product in the hope that it will make their life better.  Today’s era belongs to entrepreneurship. The world is shifting towards entrepreneurship and governments are proactively encouraging the same. However, being an entrepreneur is not everyone’s cup of tea. You might have decided to leave an established career or willing to join the ranks of entrepreneurs from day 1 in your career. You may belong to a business family or aspire to be a first-generation entrepreneur. In all the cases, yo...