Top 10 Reasons to Join RKU Centre for Excellence in Media and Design Entrepreneurship Management


RKU Faculty
Subhrajit Dutta: Assistant Professor
Centre for PR-Corporate Communication and Entrepreneurship Skills

 Entrepreneurship is a cumulation of a host of physical and intellectual factors with loads of winning attitude. You need to have an entire value chain working for you to become a successful entrepreneur. You need to have a great idea, an engaging product, a set of people who believe in you, ready to sponsor and invest in your idea and a whole lot of others to buy the finished product in the hope that it will make their life better. 

Today’s era belongs to entrepreneurship. The world is shifting towards entrepreneurship and governments are proactively encouraging the same. However, being an entrepreneur is not everyone’s cup of tea. You might have decided to leave an established career or willing to join the ranks of entrepreneurs from day 1 in your career. You may belong to a business family or aspire to be a first-generation entrepreneur. In all the cases, you need a structured programme in Entrepreneurship that will nurture your aspirations.

Courses on entrepreneurship are few to choose from. Also, one needs to be sure of the focus of the programme before getting an admission. Here are the 10 key factors why Ramoji Krian Universe (RKU) in Hyderabad should be your destination if you choose a career in Media and Design Entrepreneurship.

One: BALANCED
To create a brand, one needs to be acutely aware of the balance that exists between the product, styling, public relations, and social media. Our focus is on the converging factors – elements that facilitate cross-industry or cross-cultural interactions. To make this happen, we proactively intervene to promote cross-industry collaboration. For example, people from fashion industry interacting with people from other entertainment and creative streams and eventually building networks at both the levels, creative and industry.

Two: EXTENSIVE
Our entrepreneurship course is extensive, that includes the entire spectrum of entrepreneurship concepts, startup ecosystem, business intelligence, Market Research to Ideation to Business Plan development to revenue model development, Social Entrepreneurship and entire investor ecosystem and management of investor relationship.  

Three: FOCUSED 
Our course is focused on Media, Design, Art, Fashion, Tourism and Retail. A unique mix of creative ideas, executions and access to market packaged into one, like this course offers, is out of reach for most institutions globally.  

Four: CURRICULUM
We have included the critical tenants of organizational Behaviour and Organizational Development, Concepts, Policies and Programmes of HRM and Talent management in our Entrepreneurship course. As a future leader, it will expose you to various leadership theories, leadership styles and leadership pattern that can make or break a business.  

Five: MENTORS
Mentors play extremely important part in training budding entrepreneurs. RKU, by virtue of its location within the Ramoji Film City, sits at the centre of entertainment, fashion and creative branding. We are privileged to host celebrities in Fashion, Art, Media and Entertainment throughout the year. Our guest mentors list is rich and spread across diverse specializations. 

Six: PRACTICAL EDUCATION
Our programme is designed based on practical education, exhaustive curriculum, numerous projects and internships, leading to steep learning curve for the learners.

Seven: INFRASTRUCTURE
Infrastructure affects learning and it is one of our key enabling strengths. With state of the art infrastructural facilities, we offer industry leading experience.  

Eight: SOFT SKILLS
We will equip you with a host of soft skills to excel globally.

Nine: CREATIVE LEARNING
As a creative learner, in this multidisciplinary environment, you will be able to interact with students from diverse creative backgrounds. 

And Ten: INTERNSHIP OPPORTUNITY
Our assured internship to learn real life is a delight, further adding to the joys and richness of learning.   

All these, besides a picturesque campus amidst the globally renowned Ramoji Film City (RFC), a famed destination spread across 2000 acres of land and a hotspot of industry interactions. Accomplished faculty members from prestigious institutions including MICA, FTII, ETV, Reuters, Symbiosis, NTU Singapore, with long years of rich industry experience will be mentoring you. 

*****
Assistant Professor – With a cumulative experience of more than 13 years, Subhrajit has two Master’s Degrees in Communication, one from Symbiosis in Pune and the other from Nanyang Technological University in Singapore. A seasoned Public Relations, Corporate Communications and Digital Marketing professional, he has worked in organizations such as Ogilvy, Mahindra & Mahindra, Accenture, and DuPont with leadership and cross-functional teams across various countries in Asia, Europe, the United States, the Middle East and North Africa. Subhrajit was granted the prestigious J.N. Tata (2009) and Sir Dorabji Tata (2009) scholarships instituted by the Tata Trust enabling Indian students to pursue higher studies internationally.
With a keen interest in advancing education, he has trained communications students and corporate professionals over the years.

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