Read, Relate, Strategise.
Ashok Kumar: Professor Centre for Creative Advertising & Screenwriting Skills People are said to learn from other’s experiences. It becomes important to learn that way when the stakes are high and money involved is enormous. This learning from other’s experiences is generally done in current days via what are called the case studies. A case study is an account of an activity, event or problem that contains a real or hypothetical situation and includes the complexities one would encounter in the workplace. Case studies are used to help one see how the complexities of real life influence decisions. The popularity of case studies in testing theories or hypotheses has gained importance in recent times. Areas in which case studies have been gaining popularity are education, educational evaluation and in advertising studies. Educators and advertisers- both- have used case studies as teaching methods and as part of professional development. A case stud...