Weaving a story through mission and vision statements and Branding

Mission and vision statements are often drafted painstakingly, by communication experts or the senior management. Vision generally defines the organization’s future state; it is a dream. Organizational vision has been defined as “…the overarching purpose of an organization and the means it intends to use to achieve that end.”
Vision statement sits at “heart” of top management, often contains “lofty and optimistic” language, mostly developed to evoke emotions and sometimes easily remembered.  Vision statement is the first step towards developing a strategic plan, which defines its strategic leverage.  Mission, on the other hand is the current reason for the existence of an organization. Mostly developed by the top management on the basis of vision, it acts as a point of reference for various stakeholders. Mission statements offer employees with an understanding of the purpose and goals. 
How mission and vision tell crucial stories? These instil the sense of mission amongst the employees, …

रेडियो में बनायें करियर

संगीत, धुन या आवाज हर इंसान के भावनाओं से जुड़ी होती है, खासकर रेडियो ने हर इंसान के दिल में अपनी जगह बना लिया है। आम लोग के साथ सेलिब्रेटी भी रेडियो से तालुकात रखने लगे हैं। वर्तमान में तो हमारे देश के प्रधानमंत्री भी अपनी बातों को जन जन तक पाहुचने के लिए मन की बात कार्यक्रम से रेडियो को एक अलग पहचान दिलाई हैं। पहले रेडियो की पहचान आकाशवाणी के रूप में थी, लेकिन एफ.एम रेडियो के आ जाने से रेडियो के क्षेत्र में क्रांति आ गई, रेडियो इंडस्ट्री बढ़नें लगा और यह सत्य है कि इस इंडस्ट्री के बढ़ने से रोजगार के संभावनायें भी लगातार बढ़ने लगे हैं। रेडियो के माध्यम से आम लोगों तक संवाद पहुंचाने का काम आर॰ जे॰ का होता है, आर॰ जे॰  अपने रोचक और चुलबुले अंदाज में लोगों को रेडियों के कार्यक्रमों से बांधे रखता है।  रेडियो में आर॰ जे॰ की अपनी पहचान होती है, सिर्फ आर॰ जे॰ ही नही रेडियो के कार्यक्रमों को सफल बनाने में कई लोगों का योगदान होता है जो विभिन्न पदो पर रहकर रेडियो कार्यकर्म को प्रसारित करते हैं रेडियो प्रसारण में कई तकनीकि विभाग भी होते है साउंड इंजीनियर, आर एफ इंजीनियर, साउंड एडिटर, प्रॉडक्शन मैन…

Writing Fiction – Weaving a World of Dreams

While the Cambridge Dictionary describes fiction as “the type of book or story that is written about imaginary characters and events and not based on real people and facts”, the Oxford Dictionary defines the term as “literature in the form of prose, especially novels, that describes imaginary events and people.” A fiction can be anything including novels, novellas, flash fictions, short stories, epics, screenplays, plays, streams of consciousness or even poems. Screenplays and plays will be discussed as part of two other distinct topics. The genesis of any fiction is always an idea. While the generation of such an idea is spontaneous, the development of fiction pieces from such ideas follows a standard pattern. At the end of the day, the idea is to narrate a story. While the story is extremely important, the presentation of the story is equally important. How one writes the story decides the eventual fate of the fiction piece.
Now, to start with, let us look at the two primary categori…

Never curb your creativity - you might change people’s lives

Your idea might lead to a pioneering invention or discovery!
When studying for our Diploma in Electrical Engineering more than 30 years ago, me and my classmates used to discuss many things technical.  One topic we discussed extensively one day was a battery-powered two-wheeler.  A company had launched one, but the attempt had failed.  One reason was that the vehicle did not look good and was uncomfortable to ride - the rider had to keep his feet awkwardly on the battery, placed under the foot-board.  Another reason was that petrol was not all that costly then, and there was very little awareness about the need to conserve fossil fuels and to use renewable energy.
We, with our nascent technical knowledge, concluded that the manufacturer had basically only replaced the engine with a DC motor (the other modification being placing the battery under the foot-board, of course).  The delivery mechanism - the mechanism to transfer motion from the motor to the wheel - remained the same, that is…

Read, Relate, Strategise.

People are said to learn  from other’s experiences. It becomes important to learn that way when the stakes are high and money involved is enormous. This learning from other’s experiences is generally done in current days via what are called the case studies.
A case study is an account of an activity, event or problem that contains a real or hypothetical situation and includes the complexities one would encounter in the workplace. Case studies are used to help one see how the complexities of real life influence decisions.
The popularity of case studies in testing theories or hypotheses has gained importance in recent times. Areas in which case studies have been gaining popularity are education, educational evaluation and in advertising studies.
Educators and advertisers- both- have used case studies as teaching methods and as part of professional development.
A case study helps one learn by immersing oneself in a real-world business scenario where they can act as problem-solvers and decisi…

An interview with Anup Mukhopadhyay

Saibal: Tell me something about your past. Anup Mukhopadhyay: I have joined FTII in 1971. The situation of West Bengal at that time was very bad. Those, who goes through the history, knows it very well. It was a complete turmoil during that period. Naxalite movement was going on. Bangladesh war was started. Bangladesh was still not born. But the liberation war was going on. While going to college, we used to cross human corpses. That time I was thinking that it was gradually becoming difficult to stay in West Bengal.  Then I saw an advertisement for the admission in FTII. I applied for that. After that I took the necessary steps to go to Pune. After that what happened was I saw a new world in the film institute. We did not have much connection with cinema. There was a common notion at that time that people associated with cinema are bad people. With this notion going to the film school was a big challenge.
Saibal: How did you grow your interest in sound designing for film? Anup Mukhopadh…

Digital Technology - A boon or bane?

While most of us would definitely agree that digital technology has made our lives more easier than it was, there are other sides of the story which is worth looking at. Post 1980, with the introduction of computer, there has been so much revolutions in  digital era. Many new jobs were created and many smart choices with quality of life was achieved and we as humans, are quite good at creating our gods. 
Computers, as mentioned by Mr.Niel postman in his book “End of Education” which was written in 1984, has well mentioned that we humans have created our new God, which we can't live without and these gods, tell us on what to do and how to do. His vision in 1984, where there was very much limited expansion in digital technology, has become quite true. Today, the world is highly dependent upon use of computers and digital technology and it is a fact, that we humans cannot live without the technology even for a day. There is technology that touches every human in some or the other form…