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Showing posts with the label RKU

Acting on what?

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Dr. Kaushik Dutta Sharma :  Associate Professor Centre for Theatre & Acting Skills Before Acting out a character the actor needs to become an actor. The training process converts the daily body into the extra - daily, a finely tuned instrument that rivets us with its ‘presence’. Before the play, comes the rehearsal, and before rehearsing for the play comes the training of the actor. As for any singer or dancer, before the performance comes the rigour of training. Of course there are exceptions, the ‘gifted’, the ones that excelled in acting, learning it on the go as it were, being in the trade. An actor’s work does not start with the analysis of the character or play, it begins before. It starts by acting on his body and voice. The process is like training in Martial Arts. In Kerala, the children’s bodies are prepared for Kathakali, a dance form and Kalaripayattu, a martial art form in the same way. The flexibility, the dexterity and the surprise moves are exer...

Dynamics of Fashion Business in the new paradigm

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Dr. Amit Aggrawal:  Associate Professor   Centre for Fashion Business,  Centre for Retail Management &  Centre for IMC and Brand Management “Fashion” is a term which has been in buzz since Victorian age. Nevertheless, it has been a mannerism which has kept the Indian society also suffused particularly since middle the last century. Indian society so as the Global has been instrumental in following the Royal families, Film personalities and sports personalities to garner fashion ideas. The Fashion industry has always been contemporary with time. But, unfortunately, the hearts and brains  which the industry today wants has been vividly differentiated with changing time. Fashion Industry today globally and nationally wishes for individuals who are instrumental in 360 degree professionalism be it idea generation, transformation of ideas into practical context, as also the ideas should be able to complement the consumer expectations ...

Why Ad Filmmaking and Promo Filmmaking a good career option?

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Sabbir Hussain: Assistant Professor Centre for Animation and Promo Films It was a couple of months back that I met a fresh college graduate who does casual design work. He expressed his desire to pursue a career in filmmaking that involves the audio-visual medium. He was clearly not intrigued by mere static designs. He had a good sense of both design and art. I motivated him to pursue his dreams because a sense of design can go a long way in building up a career in advertising filmmaking, promo filmmaking and similar other marketing genres. A large chunk amongst us aspires to build conventional careers ignoring the huge opportunities in offbeat fields such as filmmaking. While feature films still constitute the bread and butter, there is always an option of creatively telling a story through ad films and promo films . These films mostly emphasize on being either emotionally engaging or funny or quirky while promoting a product or a service or an idea. The same idea works f...

Art Direction & Production Management

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   Ajmera Mohan Singh: Assistant Professor Centre for Art Direction & Set Design and Centre for Textiles and  Fashion Skills Since, cinema is a visual dominant medium and it imitates very much the real world look and feel of real as well as imaginary world like situation. Human and other living things their life style, material, shape, color, texture, light time and space has to be created artificially for films. Film production along with other skills also, needs powerful visualization, artistic, technical and managerial skills to reconstruct the physical and virtual world to accommodate the story events, characters in the film as per the story line. Art direction is one of the important area in film production and that demands professional skills. To understand the visual and cinematic language to create visual aesthetic to appeal the audience, one has to gain a systematic education for  the right debut into the film production world. Film throu...

Sustainable and Creative Interior and Exterior Design

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                                          Mr.  Mukhtiyar hussein Shaikh  :  Assistant Professor Centre for Industrial Design Interior and exterior design has rapidly changed in the past two centuries to address emerging issues including technological advancement. Designers have also witnessed a lot of training and specialization growth in the field. Over the time, it has developed an open and inviting view for the interior and exterior design as people have understood that the profession involves different roles in the society. Interior and exterior design is a study of our relationship with the spaces in which we live, interact and experience. In the interior and exterior, Design plays a powerful role to make our life more comfortable, functional and beautiful. We have introduced one year PG Diploma for ‘Sustainable and Creative Interior and Ex...

Quality and Communication: Catalysts for the Journey from Product to Brand

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Dr. Amit Aggrawal: Associate Professor Centre for Fashion Business,  Centre for Retail Management  and  Centre for IMC and   Brand Management There has been a vivid development in the Indian society per the brand communication sense developed in the last two decades. All the brands have really become cautious of the reputation, be it virtual or real. With the advent of umpteen brands since financial evolution of early 90's the market in India irrespective of the domain has changed many folds. The evolution of the products to brands has become a much more serious business than ever before. All the companies in various areas of product or service have been very instrumental in maintaining the high quality with enlarging the product portfolio so as to carve a broader horizon for their existence and growth. Nevertheless, with the maintenance of the best quality in the market place, it is very indispensable to communicate the same. The Indian “ I...

Top 10 Reasons to Join RKU Centre for Excellence in Media and Design Entrepreneurship Management

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Subhrajit Dutta: Assistant Professor Centre for PR-Corporate Communication and Entrepreneurship Skills Entrepreneurship is a cumulation of a host of physical and intellectual factors with loads of winning attitude. You need to have an entire value chain working for you to become a successful entrepreneur. You need to have a great idea, an engaging product, a set of people who believe in you, ready to sponsor and invest in your idea and a whole lot of others to buy the finished product in the hope that it will make their life better.  Today’s era belongs to entrepreneurship. The world is shifting towards entrepreneurship and governments are proactively encouraging the same. However, being an entrepreneur is not everyone’s cup of tea. You might have decided to leave an established career or willing to join the ranks of entrepreneurs from day 1 in your career. You may belong to a business family or aspire to be a first-generation entrepreneur. In all the cases, yo...