Explore New Avenues in Development Communication, and Get Tech-Savvy, Too!
Anand Bhisey: Associate Professor Centre for E-Learning & Development Communication The media in the country, and, indeed, the world, is evolving rapidly, not only in terms of technology but also in terms of the issues and subjects that it highlights. The media has become inclusive and more grassroots-oriented, and now carries content on a huge variety of topics from even the most remote corners of the world. Development is one such issue that the media highlights, and thus, the media engages in development communication. Development communication is the use of communication to facilitate development. Development has great significance across the world and especially in a country like India, and, therefore, development communication assumes importance in the media sector. There is great demand in the media and other sectors (like the NGO, governmental and inter-governmental sectors) for professionals adept at development communication. This is because while there is...