Explore New Avenues in Development Communication, and Get Tech-Savvy, Too!

Anand Bhisey: Associate Professor
Centre for E-Learning & Development Communication
The media in the country, and, indeed, the world, is evolving rapidly, not only in terms of technology but also in terms of the issues and subjects that it highlights. The media has become inclusive and more grassroots-oriented, and now carries content on a huge variety of topics from even the most remote corners of the world. Development is one such issue that the media highlights, and thus, the media engages in development communication. Development communication is the use of communication to facilitate development.  

Development has great significance across the world and especially in a country like India, and, therefore, development communication assumes importance in the media sector. There is great demand in the media and other sectors (like the NGO, governmental and inter-governmental sectors) for professionals adept at development communication. This is because while there is no dearth of people who can create content on topics like politics, sports, business, economy and movies, professionals who can create content in the domain of development communication are hard to come by.

The media also needs professionals who have the skills to handle different kinds of media technology and equipment. In this age of convergence, the need is for individuals who can handle technology across media like print, television, radio and the internet.

The course on Development Communication and Media Technology at RKU aims to create competent professionals who can create content in the domain of development communication and also be able to handle modern media technology and equipment. The course will open multiple doors for the students for a fulfilling career.

The course will put the students through vigorous classroom and practical training along with actual field assignments.  The course content has been designed in a way that will give a feel of real-life environment, so that the student is industry-ready and read to go right from her first day in the profession. 

The students of this course will undergo a compulsory two-month internship at a media organization of repute in India or even outside the country.  RKU will also provide placement support.

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Associate Professor – Anand Bhisey is a media professional with nearly three decades of experience in newspapers, news channels, internet and e-learning sectors. He has contributed to major media outlets like The Independent, The Pioneer, Maharashtra Herald, The Hitavada, Dainik Bhaskar, The Sunday Observer and rediff.com. He has been a visiting faculty for news reporting, editing, page-making, QuarkXpress and new media at RTM Nagpur University’s Department of Mass Communication and affiliated colleges, and for Business Communication at the International Institute of Fashion Design (iNIFD). He is a UGC-NET scholar

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