Top 10 reasons to join RKU Centre for Excellence in PR-Corporate Communication

Many institutions today teach PR-Corporate Communication. Some are in your own state or in your country. Then why to join at Ramoji Krian Universe at Hyderabad? The reasons are numerous. The top ones are listed below.  
PR and Corporate Communication was considered as solely Media Relations earlier. Though Media is still an extremely crucial piece, PR has progressed beyond only media relations. Instead of leveraging media for the organization purpose, the challenge for a modern day PR professional is to offer media with relevant information that serves both, the organization and the journalist. With 24/7 splash of news through audio visual and online media, we need to partner media. It needs a different skill and an approach that is mostly ignored by conventional media schools.  

We have now arrived at a very interesting domain of reputation management. We need to manage reputation of an organization through various stakeholders, which is much bigger, diverse and sometimes sensitive and critical. 

At RKU, we summarize our offering in 10 critical points to survive and prosper in this ecosystem. 

One, we will train you on how to build and manage Reputation of your organization. Two, how to transform your company’s leadership into a category leadership. Let’s take an example of Biocon. Kiran Mazumdar-Shaw is often considered as a voice of Indian Biotechnology Industry. To many, she is known much more than her organization. The challenge for a Corporate Communicator is how to turn your leader in an industry leader in terms of presence, share of voice and respect. Three, at RKU, our PR and Corporate Communications course is experiential, meaning it will help you learn through your experience. There will be a lot of practical sessions to help you learn the intricacies of the subject. 

Four, we offer a historical perspective and a holistic knowledge with a focus on a strategic overview, while exposing you to a series of cutting-edge tools and technologies, including PR research, measuring PR impact, training in various relevant designing software, use of photographs, videos etc. 

Five, one of our major focus of this course will be developing writing skills, for you to succeed in the highly competitive PR-Corporate Communication industry. 

Six, our digital-social module will enable you to leverage social-digital medium in this ever-changing global digital landscape. 

Seven, our extensive case study based Crisis Communications module will equip you with the know-how to address crisis situations. Our PR for Government and development sector module is unique and will be a significant value-add to your career. 

Eight, we will equip you with a host of soft skills to excel globally. Nine,  as a creative learner, in this multidisciplinary environment, you will be able to interact with students from diverse creative background. And Ten, we will also offer you with internships to further solidify your knowledge as you will be able to apply the skills that you learn here in your workplace. 


All these, besides a picturesque campus amidst Ramoji Film City, a famed destination spread across 2000 acres of land. A hotspot of industry interaction. And accomplished faculty members from prestigious institutions including MICA, FTII, ETV, Reuters, Symbiosis with long years of rich industry experience. At RKU, we will help you turn your passion into your profession.
Prof. Subhrajit Dutta
Centre for PR-Corporate Communication & Entrepreneurship Skills 
Ramoji Krian Universe (RKU)
Assistant Professor – With a cumulative experience of more than 13 years, Subhrajit has two Master’s Degrees in Communication, one from Symbiosis in Pune and the other from Nanyang Technological University in Singapore. A seasoned Public Relations, Corporate Communications and Digital Marketing professional, he has worked in organizations such as Ogilvy, Mahindra & Mahindra, Accenture, and DuPont with leadership and cross-functional teams across various countries in Asia, Europe, the United States, the Middle East and North Africa. Subhrajit was granted the prestigious J.N. Tata (2009) and Sir Dorabji Tata (2009) scholarships instituted by the Tata Trust enabling Indian students to pursue higher studies internationally. With a keen interest in advancing education, he has trained communications students and corporate professionals over the years.

Comments

Post a Comment

Popular posts from this blog

Advertising Creativity

Image
Nothing is more efficient than creative advertising NO wonder creative ads are far more appealing to people and undoubtedly they prompt them to buy products. Laboratory experiments have inferred that the creative messages get more attention and influence purchase behaviour but there is little research done on whether creative messages help increase sales revenue. At the same time there is no confusion on the fact that the   creativity matters and one can find numerous ads which are creative AND at the same time have motivated consumers to go out and buy the product.  Creativity is generally   defined as divergent thinking- ability to find the unusual, to tread the path untreated, to find a non obvious solution to a problem. All this applied to advertising would mean moving away from the obvious, focussing on uniqueness of ideas.May be thats why the creative people feel, behave, dream, think and work differentlyAND sometimes also appear a little different than ...
Keep reading

From SETU: the man who shot Dangal, Kahani, Taare Zameen Par…

Image
Setu is the Cinematographer of the films like Dangal (2016), Dedh Ishqiya(2014),Ghanachakkar (2013),Kahani (2012), Katho uponishad (2011), Vakratunda Swaha (2010), Taare Zameen Par (2007), Charas (2004), A Pyramid of Women (2003) etc. Sandipp, Asst Professor, Cinematography, RKU has taken this exclusive interview for the readers of the RKU blogspot. RKU shows its gratitude to Setu for giving his valuable time. Sandipp : Setu, when did you have the insight of becoming Cinematographer?  Setu:  From an early age  I was interested in photography. In my school & college days, I used to go to Chitrabani, Kolkata. I learnt Black & White photography process,  the image forming on paper. But the real thrust came to me watching my Mesho ( aunt’s husband) Ranjan Palit, working as the cinematographer. He is a legend in documentary circles. Watching him work, I made up my mind to become a cinematographer.  Sandipp:  Though you have the ...
Keep reading

Why Ad Filmmaking and Promo Filmmaking a good career option?

Image
Sabbir Hussain: Assistant Professor Centre for Animation and Promo Films It was a couple of months back that I met a fresh college graduate who does casual design work. He expressed his desire to pursue a career in filmmaking that involves the audio-visual medium. He was clearly not intrigued by mere static designs. He had a good sense of both design and art. I motivated him to pursue his dreams because a sense of design can go a long way in building up a career in advertising filmmaking, promo filmmaking and similar other marketing genres. A large chunk amongst us aspires to build conventional careers ignoring the huge opportunities in offbeat fields such as filmmaking. While feature films still constitute the bread and butter, there is always an option of creatively telling a story through ad films and promo films . These films mostly emphasize on being either emotionally engaging or funny or quirky while promoting a product or a service or an idea. The same idea works f...
Keep reading