JOIN THE DIGITAL ASSET MANAGERS SUPER LEAGUE

Yash Chavan: Head of Corporate Training

At the turn off the century, the broadcast industry saw rapid evolution from tape based audio and video to enter the digital era - High Definition video captured on digital camera and encoded through industry standard codecs for viewing on multi platforms – online to mobile phones has became the norm of the broadcast industry

With the explosion of video in every field right from education, to engineering, medical, transport  to tourism  it has become necessary to be abreast with capturing, archiving and  retrieval of digital assets. Multinationals such as Colgate-Palmolive, Bloomberg, The Boeing Company, Nickelodeon, Bose Corporation, CBC, DIRECTV, Proctor&Gamble, Thomson Reuters, and many more are working with DAM/MAM solutions to serve loyal clients. 

RKU understands that DAM has evolved from a niche solution that was primarily designed to help media and publishing firms manage production content to an integral component of a larger technology ecosystem that enables companies to  provide engaging digital experiences to existing and potential customers.  


Among the revenue-generating benefits that the DAM solution can bring to an  organization are :
  • enhanced merchandising and licensing opportunities,
  • new markets for existing digital assets,
  • expansion into new digital channels,
  • increased market share and revenue through shorter production and distribution cycles
  • improved customer retention and acquisition.

There are 3 maturity levels for a MAM implementation based on  business objectives:
  • Improved findability is often the first objective with which people implement MAM systems.
  • Optimized workflows—from creation to distribution.The fact that there now exists a centralized store for digital assets, makes it very natural to think of building an enterprise wide workflow systems to cover the entire life-cycle of digital assets—from creation to distribution to archiving.. 
  • Added revenue from digital assets—by making the content “smart”.Selling more effectively one’s media assets and increasing revenue from them is perhaps the next level of maturity. Many organizations are in the business of selling or licensing their digital assets..
Take for instance, RKU through their research has established “ Over The Top Television” popularly termed as OTT television broadcasting has finally arrived ! On the face it looks very simple just put your content on the web and make it available for streaming without getting into the hassle of buying satellite time. But it is not as easy as it looks – you need to go through compression of video,meta tagging,to storage - The actual HD content is backed/ archived on the cloud and only proxies (LOW RES) files are made viewable and exportable to mobile devices.

RKU recognizes Digital Asset Management has created career opportunities in public and private sector organizations for :
    Digital Film Archivists
    Digital Asset Managers
   Digital Preservation & Project  Specialists
    Video Content Managers
    Audio Visual Information Governance Manager/Analyst
   Managers, Film and Video Archival Lab Services

 Besides the above specified career opportunities RKU acknowledges, that it is important for corporate managers at all levels to be abreast with Digital Asset Management technology, as today storage and retrieval digital assets is of prime importance to all organizations worldwide.
*****

HEAD : Yash Chavan has over 30 years experience in the edutainment  industry having worked in marketing and production with MIT School of Film & Television,Pune, Annapurna International School of Film + Media, Hyderabad, Maverick Productions, Mumbai and Omnix International Dubai looking after digital filmmaking and post production. His reorganization and media technology strategies have created organizational success in a variety of business. Whilst project management of broadcasting systems he traverses the entire cycle of the word "media" right from idea generation, to story boarding, to moving picture, to digitization of audio-video content, to media asset management, to multi-platform broadcasting, to reverse tele-cine, and archiving to retrieval. He explores cutting edge pre-sales    social marketing and distribution techniques, many of which are underutilized worldwide.

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