RAMOJI KRIAN UNIVERSE

                                          Mr.  Mukhtiyar hussein Shaikh  :  Assistant Professor Centre for Industrial Design Interior and exterior design has rapidly changed in the past two centuries to address emerging issues including technological advancement. Designers have also witnessed a lot of training and specialization growth in the field. Over the time, it has developed an open and inviting view for the interior and exterior design as people have understood that the profession involves different roles in the society. Interior and exterior design is a study of our relationship with the spaces in which we live, interact and experience. In the interior and exterior, Design plays a powerful role to make our life more comfortable, functional and beautiful. We have introduced one year PG Diploma for ‘Sustainable and Creative Interior and Ex...

Dr. Amit Aggrawal: Associate Professor Centre for Fashion Business,  Centre for Retail Management  and  Centre for IMC and   Brand Management There has been a vivid development in the Indian society per the brand communication sense developed in the last two decades. All the brands have really become cautious of the reputation, be it virtual or real. With the advent of umpteen brands since financial evolution of early 90's the market in India irrespective of the domain has changed many folds. The evolution of the products to brands has become a much more serious business than ever before. All the companies in various areas of product or service have been very instrumental in maintaining the high quality with enlarging the product portfolio so as to carve a broader horizon for their existence and growth. Nevertheless, with the maintenance of the best quality in the market place, it is very indispensable to communicate the same. The Indian “ I...

Subhrajit Dutta: Assistant Professor Centre for PR-Corporate Communication and Entrepreneurship Skills Entrepreneurship is a cumulation of a host of physical and intellectual factors with loads of winning attitude. You need to have an entire value chain working for you to become a successful entrepreneur. You need to have a great idea, an engaging product, a set of people who believe in you, ready to sponsor and invest in your idea and a whole lot of others to buy the finished product in the hope that it will make their life better.  Today’s era belongs to entrepreneurship. The world is shifting towards entrepreneurship and governments are proactively encouraging the same. However, being an entrepreneur is not everyone’s cup of tea. You might have decided to leave an established career or willing to join the ranks of entrepreneurs from day 1 in your career. You may belong to a business family or aspire to be a first-generation entrepreneur. In all the cases, yo...

Anand Bhisey: Associate Professor HOD - E-Learning, and Multimedia Reporting and Editing. RKU Digital learning, or e-learning as it is also called, is the buzzword in the field of education today.  It is widely being used in school education in India, and the higher education sector is also set to start using it in as a regular tool for the teaching-learning process. What is e-learning? Let’s take a quick look at what is eLearning and how it enhances the teaching-learning process in the classroom. At the outset, note that “digital learning” and “online learning” are not the same – they are NOT synonymous.  All online educational content may not necessarily be digital; and digital educational content can be online as well as offline. Digital learning is the use of information technology to explain concepts to the students.  Concepts are explained with the use of on-screen text, on-screen graphics and voice-over.  The on-screen graphics can be in ...

Leadership as a Concept. ‘ Every action we take is the result of the way we communicate to ourselves ’ If you want something then go ahead, be desperate, let every cell of your body crave for it and then take action, take enormous and immediate action; and you’d realize that you’ve created your own destiny.   The 3 Simple Rules of Life: If you do not go after what you want, you’ll never get it. If you do not ask the answer is always no. If you do not step forward, you will always stay where you are *** As an organization, Ramoji Krian Universe is passionate about enhancing the professional environment and encouraging a paradigm shift in creative learning. We at Ramoji Krian Universe focus on the Humane part and try to create a humanitarian Leader. Our only objective is to create a Global Leader with competencies that defy time and Culture. Our faculty are vital to this process. For students at Ramoji Krian, working with faculty is the ru...

Prof. Ujjwal K. Chowdhury Director, Ramoji Kiran Universe  Ex. Dean at Symbiosis International University in Pune & Amity University in Mumbai Television Journalism in India is in turmoil. One, the content is increasingly looking alike among channels, focus is more on less field and more in-studio debates, there is a credibility issue with most TV news content, technologies are radically transforming by the day, revenues are a big challenge, and above all, human resources are either ill-trained or the best ones on frequent attrition. In this backdrop, nurturing future talent for television news and non-fiction programming assumes a critical dimension. My suggestions are the following five for the same. First, one has to understand that news-dissemination does not exist in isolation and cannot be done through one dominant or exclusive route. Every news and information consuming person has access to multiple media platforms and travels almost seamlessl...

Nothing is more efficient than creative advertising NO wonder creative ads are far more appealing to people and undoubtedly they prompt them to buy products. Laboratory experiments have inferred that the creative messages get more attention and influence purchase behaviour but there is little research done on whether creative messages help increase sales revenue. At the same time there is no confusion on the fact that the   creativity matters and one can find numerous ads which are creative AND at the same time have motivated consumers to go out and buy the product.  Creativity is generally   defined as divergent thinking- ability to find the unusual, to tread the path untreated, to find a non obvious solution to a problem. All this applied to advertising would mean moving away from the obvious, focussing on uniqueness of ideas.May be thats why the creative people feel, behave, dream, think and work differentlyAND sometimes also appear a little different than ...

Dr. Shubhasree Bhattacharyya : Assistant Professor HOD, Centre for Linguistics and Literature, Ramoji Krian Universe In the last few years I have increasingly become a virtual person. I find meeting people tiring. My head often turns heavy with information trickling from different sources. The eyes are sore and the fingers ache by the end of each day of work. Yet, I seek solace in my Smartphone, often creating my artwork on virtual platforms. I write this to you knowingly that many of you feel and operate on similar lines. Such are our associations with the word “culture”; far from abstract and intimately connected to practices within our everyday. Yet, strangely enough, few other words are as misused. We inhabit this time-space, often mindlessly… of practicing love and hate in the name of culture. So how do we deal with what’s going on? How do we create our own niche? They say there is nothing that a bit of retail therapy cannot sort out. You and I have an easy solution. To...

Many institutions today teach PR-Corporate Communication. Some are in your own state or in your country. Then why to join at Ramoji Krian Universe at Hyderabad? The reasons are numerous. The top ones are listed below.   PR and Corporate Communication was considered as solely Media Relations earlier. Though Media is still an extremely crucial piece, PR has progressed beyond only media relations. Instead of leveraging media for the organization purpose, the challenge for a modern day PR professional is to offer media with relevant information that serves both, the organization and the journalist. With 24/7 splash of news through audio visual and online media, we need to partner media. It needs a different skill and an approach that is mostly ignored by conventional media schools.   We have now arrived at a very interesting domain of reputation management . We need to manage reputation of an organization through various stakeholders, which is much bigger, diverse and so...